ITENOS | CORPORATE

ITENOS | Corporate Video – Authentic, Bold and Disarmingly Honest

Not every company is willing to use self-irony in its corporate communication. For ITENOS, a subsidiary of Deutsche Telekom, however, it proved to be exactly the right creative approach.

Rather than simply showcasing services, infrastructure and corporate messages, this film puts the people behind ITENOS at the centre. With humour, personality and a refreshingly honest perspective on everyday working life, the video offers an authentic glimpse into a company culture that is open, innovative and confident enough not to take itself too seriously.

The concept was built around self-reflection and subtle humour. Real ITENOS employees became the protagonists of the film, bringing their own personalities and energy to the production. Instead of polished corporate clichés, the result feels spontaneous, approachable and genuinely human.

For us, the key was finding the right balance: the humour should never become an end in itself, but rather reinforce the brand and make its culture tangible. Carefully staged situations, precise timing, dynamic editing and a strong interplay of music and sound design create a film that is entertaining while still communicating a clear corporate identity.

The production is also a good example of what becomes possible through a long-standing and trusting client relationship. Having worked with ITENOS on numerous projects over the years, we were able to develop an idea that deliberately steps outside conventional B2B communication.

Our services

Concept development · Scriptwriting · Film production · Direction · Integration of real employees · Editing · Post-production · Color grading · Music composition · Sound design · Final masters for corporate and social media channels

The result is a corporate film that shows that business communication can be authentic, humorous and self-confident at the same time.

Real people. Real personality. Real ITENOS.