Self-irony testifies to greatness, (self-) reflection, foresight and disarming honesty. Self-irony creates sympathy, attention and opens hearts. Not many are capable of this, and of course self-irony is not always the right means of communication. But in this case – our dear customer – the Telekom subsidiary ITENOS, it seemed to us to be exactly the right media approach. With employees who found themselves in our concept and did not hesitate for a moment to be part of this image film production. Many thanks to all participants for their commitment. Many thanks to ITENOS for their trust! And…many thanks for the contagious joy of life!